Nichols Equipment is a lawn equipment business in Jacksonville known for excellent customer service. The staff is friendly, professional, and helpful. They take time to help customers, not just sell to them. They ask questions to ensure you get the right part for your needs, often requesting serial numbers and models to guarantee a correct fit. They will check inventory over the phone and set items aside. If they do not carry an item, they will search for a competitor that does and check that store's inventory. The owner and mechanics are very knowledgeable and sell only what is needed, avoiding unnecessary items. This reliable service saves customers money and ensures repairs are done correctly the first time. While some parts can be more expensive than at other shops, the quality and accuracy are guaranteed. The primary clientele appears to be professional, but they are open to all. Some customers note that the business hours could better accommodate those who work standard weekday schedules.