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September 2022 by Anna Grace O’Steen
My 2 year old daughter accidentally broke a plastic beaded bracelet while shopping which I brought to the check out and offered to pay for. Without pause they charged me $18 for the small beaded bracelet, and told me that my daughter can put it back together when she is 12. I guess they would rather make mothers and children feel bad and teach unnecessarily harsh lessons rather than be understanding and work with the customer to cover what it may have cost them to buy the item. Charging full price to make a profit in that situation was ridiculous. I love to support small businesses and shop small but I will be shopping elsewhere from now on.
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September 2022 by neal wilcox
This is a charming family owned store. This is everything wonderful about small business and personal expertise. The owners are parents themselves and all of their beautiful merchandise is hand picked by Megan, and approved by her 5 beautiful daughters. If you have special needs for a holiday, birthday, special occasion, or a just because, they will set you up with the gift you need. The merchandise is high quality, beautiful, and reasonably priced. My boys love all of the t-shirts we have from there, and they can't wait until the clean laundry comes around to wear them again. I even heard one of the owners is a US Air Reserves Veteran and a full time Jax City Fire Fighter. This type of brick and mortar store is exactly the kind of thing we need more of, small business owned by kind people. Shop here.
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September 2022 by Eric & Bonnie Bedenbaugh
Amazing children’s boutique with beautiful clothing, accessories and toys. Recently, I happened to mentioned a family in need and their response was incredible. So grateful to have a shop that truly gives back to our community!
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September 2022 by Molly Wilcox
This is such a unique & lovely shop. It’s obvious they care about your experience, the store is laid out so thoughtfully, and they have a great selection. I will definitely be back!!
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June 2022 by Natalie Skinner
Willies is our favorite kids boutique in Jacksonville hands down. My three year old loves going in the store and picking out a new book, new accessory or outfit and always leaves with a smile on her face. It is also our go-to for gifts for “little friends”, the staff is always so accommodating and helpful with picking out the perfect gift. Always a pleasure to shop at Willies!
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August 2021 by Julie Springer
Willie’s is my favorite children’s boutique! From the moment you walk in the door it brings a sense of happiness. Megan, Caroline, and all of the employees are so sweet and helpful. My daughters and I drive in town from St. John’s County to shop at least once a month. I love that they share new items and interact with their customers through IG. I am even able to pay remotely and pick up at my convenience! I will shop Willie’s every single time! Thank you ladies! ♥️
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August 2021 by FaceUP USA
This is a lovely children’s boutique, I’ve been shopping here since my own childhood. They have a great selection of kid’s clothing that you can’t find elsewhere in Jacksonville, wonderful books, toys, and gifts. This store is also always staffed with the sweetest employees who make a point of remembering you and your children.
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August 2021 by Amanda Saunders
Willie’s is such an amazing store. My son LOVES going to Willie’s and checking out all the new and fun toys and games they have. I love their continued passion for classic and beautiful children’s clothing and accessories. I never leave this store disappointed or empty handed. The staff is always so helpful, greats us when we come in, and the owner could not be sweeter. You can tell she has a passion for her store and loves both her store and her customers. It’s not easy finding well made, classic items for older boys. Willie’s carries a great selection for both girls and boys through a wide range of sizes. I would recommend Willie’s to anyone looking for a wonderful children’s boutique for clothes, toys, presents, shower gifts, and everyday children’s items.
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August 2021 by Kimberly Myhre
This children’s boutique has the most lovely staff in Megan & her team! The shop is overflowing in abundance of darling children’s clothing and toys and books. Megan has managed to cull a truly delightful collection of all the things for the little humans in your life. I hope you get to meet Megan on your visit to Willie’s Kids. She is truly an AMAZING lady! Enjoy!
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August 2021 by Kristi Williford
Super cute children’s store. Highly recommend making the trip to see what they have. Megan and her staff are amazing and treat you like family. They take great care of each and every person that walk into their door. My kids absolutely love going in there to shop and always ask to go to Willies!! It’s one of our favorites for sure!!
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August 2021 by Tracy Jones
Willie's is the perfect place to go to update your child's wardrobe or to pick up the next gift for a birthday. Willie's has it all, from adorable outfits, accessories, shoes, books, toys, local art and local pieces for mom's. Megan carries the best brands and is always up to date with the most classic looks. She and her staff are wonderful! Make sure you stop by soon! You will only wish you had visited sooner! :)
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August 2021 by Elise Zacharias
It is such a treat to visit Willies! The clothing, ranging from newborn to teen, is impeccably curated with classic, timeless pieces. They offer a wide selection of brands and bring in new product frequently. I love that they also offer unique toys and books for easy gift giving. It is my go-to store for birthday gifts as they provide gift wrap services too. Employees are always so friendly and helpful. Lovely location in the Shoppes of Avondale!
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August 2021 by Courtney McCormick
LOVE this store! The owner and employees there are so sweet and always go above and beyond. For example, I had messaged the store on instagram about an item that I wanted to purchase. Due to a family emergency, I wasn't able to make it to the store to buy the item for a little bit and it was sold to someone else. It was truly on me as I didn't let them know I was still coming in to get the item on hold. Even still, when the item came into stock again, the owner gifted my daughter the item and brought it to our house! How lovely and sweet is that?! This shows how amazing this store is (and its owner and employees!). Also, the selection is great. Whether it's an upcoming holiday, birthday party, or a Disney trip, you'll find an outfit there for your little ones.
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August 2021 by Caroline Augustus
My mom and I have been shopping at Willie's for over 25 years and wouldn't change it for the world. The care and love that is put into curating this shop with gorgeous pieces and thoughtful books and toys is something that keeps me coming back. Now that I am a mom, my focus has been on high quality product bought from high quality people. Megan, and the staff she employs, are LOVELY human beings and the experience in the shop is always a pleasant one and I always leave with so much more than I came in for. Thank you for keeping this neighborhood gem special and growing it to meet the needs of your community. :) We love you!
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August 2021 by Brittney Pipkin
Hands down one of the best children’s stores in Jacksonville! We absolutely love shopping at Willies. The owner and staff are absolutely amazing to work with and will go above and beyond to help in any way they can. Even when I take my little girl shopping with me they play with her and make her feel right at home while mommy gets to have a little shopping time. Thank you Megan and the Willies girls for always keeping my little one the best dresses in town.
