Juno Bait is a super clean, organized, and well-stocked shop near the Juno Beach pier. It is a full store for inshore, offshore, pier, and freshwater fishing, with great quality rods, tackle, frozen bait, and clothes. The staff provides excellent, friendly, and knowledgeable customer service. They give great advice, share timely fishing information, and are generous with live shrimp, though they sometimes run out. It is a business worth local support with good people who are attentive and humble.