Blueline Surf & Paddle Co. is a beloved local business in Jupiter, Florida, established in 2010 by ocean enthusiasts Adam and Katy Whittington. This surf and paddle shop caters to the vibrant surf culture, offering a welcoming community for families, friends, and water enthusiasts alike. Whether you're a seasoned surfer or a paddle-boarding newbie, Blueline has everything you need, from top-quality equipment to expert guidance. The knowledgeable staff, like Alex Cotleur, provide personalized instruction and share their vast experience, ensuring a comfortable and enjoyable experience on the water. Blueline is not just a store; it's a hub of local pride, where customers can find the best sun shirts, Miami Dolphins merchandise, and even rent paddle boards for visiting friends. With its laid-back vibes, diverse selection, and exceptional customer service, Blueline Surf & Paddle Co. has become a must-visit destination in Jupiter's vibrant coastal community.
A family favorite for years, I can always find something for everyone here regardless of age. I love the local vibe and the Blueline brand itself. Everyone is always helpful and kind. Thankful for this local gem.
February 2026
Growing up in Jupiter, this was the go to store for anything JupLife. After moving away, I get more compliments on everything from workout shorts, to tee shirts, to windbreaker and hats than anything else I wear. A must stop for clothing or anything water related
October 2025
Love this place for shirts and hats! Nicest people on earth work here. Thanks Blueline!
