La Rubia Panama Hats is a highly recommended shop in Key West, specializing in authentic handwoven Panama hats from Ecuador. The shop offers an extensive collection of shapes, colors, and weaves, including the renowned Montecristi hats. Recognized by Conde Nast Traveler as one of the "10 Best Places for Shopping in Key West," it promises a memorable experience beyond just purchasing a hat. Customers praise the knowledgeable and friendly staff, who provide personalized service and share the history and care instructions for the hats. Many appreciate the genuine assistance in finding the perfect style and fit, with some noting the staff's willingness to help try on different hats and find the right size. The shop’s selection is described as high-quality, with hats made with craftsmanship and care, often at fair prices, especially during sales. Visitors highlight the breathable and stylish design of the Panama hats, noting their comfort and suitability for outdoor wear. The presentation and packaging also receive positive comments, with some suggesting that a more traditional box would enhance the experience. Overall, La Rubia Panama Hats is recommended for those seeking authentic, well-made Panama hats and excellent customer service. It is considered the only place in the Keys to buy a genuine Panama hat, making it a must-visit for hat lovers and travelers alike.
What a experience... After research of where to buy the best hat on the lsland, we found this shop. The owner offered history and knowledge and helped with every step of the process.. she even went above and beyond to help me find something in my budget that looked great. Don't hesitate to shop here!
January 2026
Excellent selection of true Panama hats made in Ecuador of high quality materials. The owner is extremely knowledgeable and helpful.
April 2025
I have wanted a Panama hat for years!! The experience was nothing but personalized, professional and friendly. Highly recommend stopping by.
