1st Choice Beauty Supply is a centrally located beauty supply store in Lakeland, offering a wide range of products for all hair types and ages. Customers praise the store's excellent customer service, with a helpful and friendly staff who assist with tasks like wig selection and application. The store features a diverse selection of makeup, hair accessories, and jewelry, all at reasonable prices. Customers can find trending products and even get inspiration from the in-store hairstyle photos. While the braiding hair selection could be improved, the store is described as a one-stop-shop for all beauty needs, providing a convenient and welcoming shopping experience.
They gots point and a good inventory. Can't complain
March 2026
Absolutely Great supply store! Always got what I need and very affordable. The staff is very kind and professional. I love the location. Been rocking with them since they opened.
January 2026
The Lady that helped me was Shay , I actually didn't know what I needed for my hair BUT her customer service and just genuine demeanor made a big difference for me I will definitely go back to 1st Choice Beauty Supply in Lakeland!!!
