Goodwill Industries of North Florida is a local, not-for-profit organization that removes barriers to employment through training, education, and career opportunities for the communities it serves. Turning donated items into career opportunities and contributing to a better community is the power of Goodwill. Customers have had varied experiences with Goodwill stores in the region. While some found the Palatka location to be lacking, with broken and chipped items, the Eustis and Mt. Dora stores were praised for their prices. The Goodwill in Palatka was described as the "bottom of the barrel," while the one visited on vacation was deemed the "best." Shoppers have found hidden treasures, such as a skim board and shirts/hoodies for a reasonable price. The organization and well-trained staff have been both appreciated and found "unnerving" by some customers.
