Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive collections. The store provides a wide range of cosmetics, fragrances, body, skin, and hair care products, catering to diverse beauty needs. Conscious Beauty at Ulta Beauty offers vegan, clean ingredient, cruelty-free, and sustainable options. The Salon at Ulta Beauty provides various services, including haircuts, hair coloring, brow waxing, lash extensions, and makeup application, with the option to book appointments online or walk-in. Customers have had positive experiences with the knowledgeable and friendly staff, who are always helpful and provide wonderful service. The staff is very knowledgeable and shares ideas, with some employees like Franc from the MAC department and brow specialist Holly standing out for being extremely helpful, detailed, and careful.