Pure Hockey is a highly recommended store for hockey gear, known for its friendly and knowledgeable staff. Customers appreciate the helpful service, with staff members like Augie, Shane, and Miranda providing expert assistance and personalized attention. The store offers a wide selection of equipment, including armor sets, skates, protection, and mini sticks, catering to both beginners and seasoned players. Many reviews highlight the store's ability to help customers find quality gear at good prices, often with a focus on getting the best value. The professional organization and excellent customer service stand out, with some customers praising emergency skate repairs that saved their plans just in time. Overall, Pure Hockey is valued for its great service, wide selection, and dedication to helping hockey players of all levels find the right gear.