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November 2023 by Susan Malkiewicz
Tasha dies wonderful work. She listens znd makes great suggestions . She knows me better than I do.
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October 2023 by OhGeeItsVee
Jamie is truly a gods gift seriously amazing what she did with my hair!! Very fun bright person! I’ve been to other stylists around here who didnt give me what i wanted with my hair and had a hard time trusting but she was open with questions and make sure I got exactly what I wanted. I will be going to her again and if you’re wondering what place to choose around here definitely this one. thanks so much at the kings and queens at new identities. ❤️❤️❤️❤️❤️❤️
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August 2023 by Kristina Walker
I used to go to this salon for many years when Genesis worked there. She was amazing and cut hair for all 5 members of my family. Then she left the company and John started cutting our hair. He was also very good; however, the last time I scheduled an appointment, he had to cancel, which is understandable, but then when they were going to re-schedule, it was a month out. This is where the problem came in because I had a special event to attend that weekend and purposefully scheduled out my appointments to where it would be done right before the event. Fast forward about a year later, following COVID. I brought my son in to get his hair cut, and there were a lot of new hairstylists. The new hairstylist that was there butchered my child's hair and was obviously very new to the salon. Needless to say, we haven't been back since. I used to love coming here, but the environment of the salon has changed for the worst. I think this company needs to focus in on the customer service that they used to provide years ago when Genesis was there. This used to be an experience that I looked forward to on a regular basis for myself and my family.
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July 2023 by Luciano Panzarotta
I had my hair done today by Lisa Abbey. It was one of the best experiences I have ever had at a Salon. She is professional,knowledgeable and kind. She did an awesome job on my hair. I left the Salon feeling brand new. I will definitely return and I highly recommend Lisa and the Salon to anyone who want great results based on their specific needs and wants. The Salon itself is also ultra modern and everyone seems so happy.
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July 2023 by Julie Offen
I've been going to John at New Identities for years. I swear that I never knew what a good hair cut looked like on curly hair before I met him!
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June 2023 by Julie Wright
Zari has been cutting my son's hair for about 4-5 years now. He will not go to anyone else. Absolutely love what she does with his hair. The before and after shots are incredible!
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May 2023 by ivy harris
ZARI, you're the best. She took special care to my hair while coloring. The shop is welcoming and everyone is nice. All new and updated equipment, you get a fresh and gentle vibe.
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April 2023 by Lina Doudnik
Went to my appointment today that was scheduled 2 months ago, after sitting in the lobby for 20 minutes I was told that Abby is not even at the salon. Her schedule changed a month ago but they forgot to change my appointment… I received 4 reminders within last week verifying my appointment for the originally set date and time While she didn’t even work those hours anymore ?. When I expressed my concern I was told that receptionist reached out to Abby and will let me know if she will be able to come in and accommodate my appointment. Because in their minds I don’t have a life, job or my own plans other than continuing to sit there and wait. Needless to say I left. Very inconsiderate. Do not recommend
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February 2023 by Caleb MacKenzie
I've been going to New Identities for over a year now. Jamie is my hair stylist and does a fantastic job. Always professional and friendly and able to style my hair in new ways that turn out great. Great for me as a man who hadn't paid attention to hair styles before.
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February 2023 by Rebecca Schaumloffel
Be weary of this place. Always upcharges. Changes rates. Watch out for them over processing hair just to inflate the bill. They ruined my hair. They colored my hair blonde 3-4 times over eight weeks and destroyed it.
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January 2023 by Novalee Drexler
This was the best experience I’ve ever had at any salon. The whole staff was absolutely incredible. Lisa was my hairstylist and she walked me through the entire process on what she was going to be doing. She completely transformed my hair and it is absolutely gorgeous. This is definitely my go to salon, and she is definitely my go to hairstylist. I LOVED her!!Services: Hairstyling
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December 2022 by kithara tinsley
Tara is the best hairstylist I have even been to. I was struggling to find someone that I wanted to see consistently which is necessary for maintenance. Tara made me feel welcome and comfortable from the beginning. She always keeps me looking my best. She recently got me ready for my wedding making sure my hair was beautiful and shiny. She also waxed and shaped my eyebrows. It was the least painful waxing I'd ever experienced. I'm so grateful she could help me look my best on my big day.
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December 2022 by Cherie Sullivan
Extremely overpriced!! I came in a few months ago. I purposely waited to write this review so Hopefully they won’t remember who I was. They r not any better then some other salons with professional stylist. They charge whatever they want. There is no cost chart. Your price is different depending on which stylist u use. That’s wrong too… it’s kinda embarrassing when ur not interested but want to know about a lower cost stylist. And So I have no idea if I’m being charged the same as the next client, same hair length, same everything. My hair is just above my shoulders… the cost for just a few foil highlights ( I didn’t need entire head, just a few here and there) and a trim to my short very angled Bob was over. $120.00 BEFORE tip. I tip excellent so I felt obligated to do my usual tip of 15 - 20% tip. So in all, it coast me way more. Maybe it’s why they all charge so much? To make larger tips, cause if ur a good tipper, or at least the correct amount to give, that a lot. Ummm this isn’t L.A., nor that much of a professional salon. The outcome was good.. but no way I’m paying that again… inflation or not, this honestly isn’t right! How do they sleep at night knowing they hardly spent any time with me at all. My services were fast because of what I asked for, but not for $120.00. I don’t like there is no cost chart!Ps… I forgot to add… I noticed reading tons of reviews… isn’t it odd the owner answered or commented on all the positive reviews.. 4 & 5 stars but not lower. This is extremely bad business! Nothing to help, apologize etc… NEVER AGAIN, not worth it. (They like to change prices too)Services: Hairstyling
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November 2022 by Kitty M.
Stephanie did my hair it turned out beautiful, love to cut, she's a pleasure to be around when I get my hair done couldn't ask for a nicer person to do your hair.
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November 2022 by Brianne w
Lisa is amazing! I've been going to her for a few years now and I won't go anywhere else! The atmosphere is inviting. Comfortable vibes. Modern and edgy. Love this place. Definitely would recommend to everyone.