Diamonds Direct is a local, family-owned jewelry store that has been serving customers since 1984. Founded by a USCG veteran, the store has expanded from a small kiosk to a spacious 2,000 square feet filled with fine jewelry, diamonds, gemstones, and watches. The team at Diamonds Direct prides itself on providing high-quality merchandise at impressive values while ensuring customers feel comfortable, confident, and educated during their shopping experience. Customers consistently express their satisfaction with the knowledgeable and friendly staff, who are dedicated to making the jewelry shopping process enjoyable and stress-free. Many reviews highlight the excellent customer service, with associates taking the time to educate shoppers about diamonds and helping them create custom pieces, including engagement rings and wedding bands. The environment is described as pleasant with no pressure sales, making it a trusted place for significant life moments. Customers have noted the wide selection of jewelry and the ability to personalize items, resulting in lasting treasures that match individual styles. Overall, Diamonds Direct is highly recommended for anyone looking for quality jewelry and a supportive shopping experience.
DJ has been great to work with designing our custom jewelry. They have gone above and beyond our expectations with the final results.
June 2026
We have purchased, repaired and have had jewelry cleaned here and it is always a great experience. They have amazing customer service and always take the time to help. They never make the customer feel like a burden. We will continue to shop and come here for all of our jewelry needs.
June 2026
Wonderful service! Nicole kindly helped us through the entire engagement and wedding ring selection process. Highly recommend!
