Diamonds & Co. is a fine jewelry store located inside the Seminole Towne Center Mall, directly underneath the food court. The store offers a wide selection of jewelry, including PANDORA pieces, diamonds, and gold. Customers appreciate the friendly and knowledgeable staff, with several reviews highlighting excellent customer service and assistance in finding perfect gifts and engagement rings. The store is known for its reasonable prices and quick turnaround times for jewelry and watch repairs. Many customers have praised their positive experiences, mentioning helpful staff members and great deals on beautiful jewelry. The store recently opened in Sanford and emphasizes supporting local and family businesses. Overall, Diamonds & Co. provides quality jewelry, efficient service, and a welcoming shopping environment.
I have to give a shout out to EZZY! Yes you all got my money again! Lol However that’s a good thing! So if you are reading this and thinking about checking them out, go inside and you will be happy you did! Thanks again, and you already know I will be back!
September 2026
Amazing servicee!! definitely recommend super friendly!!
September 2026
They were helpful, friendly and I felt welcomed. They have a great selection as well!
