Diamonds & Co. is a fine jewelry store located inside the Seminole Towne Center Mall, directly underneath the food court. The store offers a wide selection of jewelry, including PANDORA pieces, diamonds, and gold. Customers appreciate the friendly and knowledgeable staff, with several reviews highlighting excellent customer service and assistance in finding perfect gifts and engagement rings. The store is known for its reasonable prices and quick turnaround times for jewelry and watch repairs. Many customers have praised their positive experiences, mentioning helpful staff members and great deals on beautiful jewelry. The store recently opened in Sanford and emphasizes supporting local and family businesses. Overall, Diamonds & Co. provides quality jewelry, efficient service, and a welcoming shopping environment.
I have to give a shout out to EZZY! Yes you all got my money again! Lol However that’s a good thing! So if you are reading this and thinking about checking them out, go inside and you will be happy you did! Thanks again, and you already know I will be back!
July 2026
This jewelry store opened near us and we are so exited to be able to get great Pandora gifts! Anna is a sweetheart and will find you exactly what you’re looking for!
July 2026
Very nice and helpful. Always bought good quality jewelry from them.
