Located in the heart of WaterColor Resort Town Square, Old Florida Outfitters is only steps from the beach. It offers a great selection of outdoor gear and fly fishing equipment, from technical fishing tackle to men’s and women's designer clothing. The store carries good quality, high-end beach brands. It features a friendly, knowledgeable, and lovely staff who provide fantastic customer service. They can outfit the whole family for an outdoor excursion or in great everyday wear, making it a fantastic store to stop by in the area.