Hollister Co. is a store where customers feel extremely comfortable and comfy. The salespeople are extremely knowledgeable, patient, and courteous. Staff are kind, sweet, and pleasant, often sharing excitement with customers and offering helpful service like holding items. They provide confidence boosts and make sure customers feel they belong, even in dressing rooms. The store carries well-fitting jeans, adorable and super soft hoodies, tops, and bathing suits. Notifications for new arrivals are sent by email. Multiple reviews highlight specific locations and recommend asking for helpful staff by name. Customers report being very impressed and state they will return, suggesting others will not be disappointed.