October 2023 by Valentina D.
Re: Complaint regarding racial profiling incident at Temple, Florida location Dear Winn-Dixie Customer Service, I am writing to express my deep disappointment and concern regarding a distressing incident that occurred at your Temple, Florida location involving your store manager, Daniel, and cashier, Fatima. The incident involved racial profiling towards my daughter and her friend, which has left us feeling extremely disheartened and frustrated. Firstly, let me provide some context. My daughter is a highly accomplished young woman, currently pursuing a Political Science Major at the University of South Florida. She was at your store and, unfortunately, felt targeted due to her spending over $75 at the self-checkout. This incident has deeply affected her, as it undermines her integrity and character, which she has always upheld with utmost sincerity. To our disbelief, Fatima, the cashier, took it upon herself to run outside the store and accuse my daughter of stealing a case of water. This accusation is not only baseless but also comical, considering my daughter's academic achievements, including a full academic scholarship and multiple private scholarships. Additionally, my daughter works for the football team, demonstrating her commitment to her studies and community. It is clear that this unfounded accusation was not only embarrassing but also served as a public spectacle, with other customers witnessing the interrogation. Upon bringing this matter to the attention of the store manager, Daniel, his response was far from satisfactory. Rather than addressing the issue seriously, he chuckled and dismissively stated that Fatima had apologized. It is disheartening to see such a lack of empathy and understanding from a store manager when faced with a situation that requires immediate attention and resolution. Furthermore, Fatima's refusal to provide her name and her confrontational attitude towards my daughter when she expressed her frustration further exacerbated the situation. My daughter strongly believes that she was racially profiled, as there were other customers at the self-checkout, yet she was singled out and subjected to unwarranted scrutiny. It is important for your store manager, Daniel, to understand that racial profiling can occur regardless of the racial background of the individual involved. It is imperative to treat all customers equally and with respect, irrespective of their ethnicity. I kindly request that you thoroughly investigate this incident, take appropriate disciplinary action against those involved, and provide reassurances that steps will be taken to prevent such incidents from happening in the future. Training your store staff, including the store manager, in proper customer service, cultural sensitivity, and racial profiling awareness is crucial to avoid such distressing situations. I appreciate your attention to this matter and your commitment to ensuring a safe and inclusive shopping experience for all customers. I trust that you will address this incident promptly and effectively. Please feel free to contact me if you require any further information or clarification.
