10AM - 8PM
7000 E County Hwy 30A, Watersound
Womens Clothing
“The cutest boutique/home shop in Rosemary! The girls were so sweet + friendly and the atmosphere was so relaxing - def will be back next time I’m in town! ?”
“Looooove this place!!! Ashley and her staff are great teachers and always willing to help and encourage you! They want to learn your name quickly and when they call your name out in class, it's the best feeling in the world!! I feel very welcome here. The workouts are challenging in the BEST way! This is the place to go if you want fast results and a better body shape. Chelsea is my favorite instructor - her playlists are FIRE!!! I can't say enough great things about it! Thank you Pure Barre 30A for giving me my body back stronger, leaner and more toned!! <3”
“This is a great store. We were in Enterprise, AL for an event this weekend and it’s only 90 more miles to PCB so my brother and my husband surprised us all with an impromptu beach trip. We stopped here for beach towels and beach outfits….they had a great selection and affordable prices. The ladies working were super sweet and even gave us a free beach bag and allowed us to use their fitting rooms to change so that we could make it out on the beach in time to enjoy the sunset.”
“Love this store and the brand!
Very well made , great quality and as they say: “you get what you pay for”.
Their clothing is at a higher price point and totally worth it. Jarrod and his staff are really welcoming they understand what customer service means and Sally the White Golden Retriever was a plus for me.
Anyone that has a dog in their store is automatically super cool!”
“This establishment is so wonderfully set up. It’s a girly girls dream. The retail workers are so helpful and extremely friendly. The store is curated so well. The candles smell amazing.”
“I love this store. Always very helpful. Very knowledgeable about fly fishing. Me and my wife go up there from PCB whenever we get a chance. Brian has Always helped with selecting the right flies. And I've gotten 2 fly rods and a reel that has fit my fishing perfectly. 5 stars all day.”
“Cutest little boutique! The clothes are great quality and the pieces are unique and different. Super friendly and helpful staff that add to the whole shopping experience.”
“It totally slipped my mind to write a review when I was there , very nice! Great customer service I will be coming back over the summer. Everything is so pretty!!”
“This Free People location is well stocked with lots of great selections. They have all the latest trends as well as all the favorites and classics. They are well staffed and organized very well. The store feels clean and tidy and there are no empty shelves or pegs!”
“The make your own fragrance apothecary is AMAZING! My teenage and college aged girls had a wonderful making and it was a perfect souvenir of Rosemary Beach. Ask for Olivia and she will help you create a perfect scent.”
“Every visit to Willow + Mercer is a treat. The clothes are incredible, they have a clean beauty bar with my favorite makeup line and the shoe selection is always amazing. The team is always so helpful and kind.”
“Nice boutique with two small huts in the center of Village Green in Seacrest. A third storefront with a dressing room is in the back of the complex on Trigger Trail East, across from La Cochina. Colorful dresses, jewelry, bags, candles, etc. Makenzie the manager will help you find what you need.”
“I love stopping in Willow while in Rosemary Beach! They always have fabulous new arrivals, the staff goes above and beyond to help me find the perfect looks and the jewelry selection is top notch!”
“Ladies, if you're a college football fanatic or love browsing for unique, fun, beachy wear this may be the spot for you! This small store has a bit of everything: *Game day college apparel *Unique accessories *Candles *Seasonal clothing and giftware *Purses *Wallets *Beach hats *OnClouds *Shoes And so much more!”
10AM - 5PM
201 E Ruskin Pl, Santa Rosa Beach
Womens Clothing
“Best women's fashion boutique in the panhandle! Beautiful all natural clothing, artisan jewelry and shoes. I don't even live here any more but still buy from them through their Facebook VIP program!”
“I love shopping at Luminary Lifestyle! Luminary Lifestyle has such an amazing selection of women’s clothing, shoes, and accessories. The store is very clean and well organized, and the staff member helping me while I was there recently was super sweet and helpful. I’ve shopped at Luminary Lifestyle several times, and I always get compliments on items I have purchased from this store. I highly recommend Luminary Lifestyle, and I look forward to shopping here again soon!”
“We joined Live Well 30A on May 1, 2026 and asked John and his reservation team to book us a house in Branson, MO and I even suggested a house we had found prior to joining Live Well 30A. In under 24 hours Live Well 30A secured the house I suggested. The house called Cove Cottage was awesome and we rated the house a 10 on the houses management website. If you are on the fence about joining Live Well 30A, don’t hesitate any longer and join this great vacation club. Mike Meyer Omaha, NE”