Ulta Beauty is the largest beauty retailer in the U.S., offering a wide range of cosmetics, fragrance, body, skin, and hair care products from over 500 brands, including well-known names like Tarte, Fenty, and MAC, as well as affordable options like NYX and ELF. Customers appreciate the helpfulness of the staff, who provide expert advice and assistance. Many reviews highlight positive experiences with beauty advisors, particularly with eyebrow services and product recommendations. The Salon at Ulta Beauty offers various services, including haircuts, coloring, and makeup applications, with standout stylists like Freida receiving high praise for their work. While most customers enjoy their shopping experience, there have been some concerns regarding pricing errors at checkout. One customer noted an issue with a transaction that resulted in overcharging, suggesting improved training for staff to prevent such mistakes. Overall, Ulta Beauty provides a welcoming environment for beauty enthusiasts and offers convenient options like store pick-up and same-day delivery. It is also a place where men can find a variety of colognes and grooming products. With in-store events and exclusive product launches, Ulta Beauty remains a popular destination for all beauty needs.
Five stars for Emma was super helpful! Thanks so much!
December 2025
The lady Danielle or Daniella was VERY helpful and patient with me. Everyone was very kind and friendly! The store is also very clean and organized.
August 2025
I’m not really a makeup/skin care girly and came with a ton of questions. Every single one was answered and so nicely! From the ladies on the floor, to the ladies behind the counter, everyone was super helpful and the sweetest!!