Ulta Beauty is a leading beauty retailer in the US, offering a vast selection of over 25,000 products from 500 brands, including popular names like Tarte, Fenty, and Chanel. Customers appreciate the knowledgeable staff who provide helpful recommendations based on individual needs, often suggesting affordable alternatives rather than the most expensive items. The store is described as clean and well-run, although some customers have noted that it can get messy at times, with merchandise on the floor and some aisles closed off. In addition to cosmetics, Ulta Beauty features a salon that provides services like haircuts, coloring, makeup applications, and brow styling. Customers have praised the salon staff for their professionalism and skill, with particular mentions of hairstylists who listen to client requests and deliver excellent results. Many have expressed satisfaction with their hair transformations, highlighting the stylists' ability to execute styles that match their preferences. Overall, Ulta Beauty is recognized for its extensive product range and attentive service, with some customers noting that the staff's friendliness enhances the experience. Despite some issues with store organization, it remains a go-to destination for beauty enthusiasts.