Rainbow Jo, owned by Michele Joy LLC, is a colorful clothing store known for its unique island print designs. Located at 291 Keawe Street in historic downtown Hilo, the shop offers a wide selection of hand-screened fabrics on natural, easy-care materials. The store features dresses for women in sizes XS-3XL, men’s Aloha shirts in XS-4XL, as well as girls’ dresses and boys’ shirts in sizes 2-12, including baby clothes. Customers love the vibrant colors, artistic patterns, and great fits that make each piece fun and special. Many find the clothes to be beautiful, tropical, and of good quality, worth the slightly higher price. The friendly staff, especially Kelly, receives praise for their kindness. Visitors describe Rainbow Jo as a lovely, cool, and amazing shop with clothes that last for years and bring joy to all ages. It’s a great place to find colorful, tropical clothing and enjoy a friendly shopping experience.
Great store with beautiful, colorful clothing for everybody! Love the unique designs. Friendly helpful staff.
January 2025
I purchased a sleeveless botanical print blouse in pretty shades of red and soft orange from the gift shop at the Royal Kona Resort. The cut is comfortable, flowy and made for feminine curves of many body types. Quality French seams. Many compliments. Goes well with my relaxed fit pants, denim skirt and jeans.
December 2024
Enjoyed my shopping experience with saleswoman, Phyllis. Dresses are unique and just gorgeous! Well crafted but feminine. Highly recommend!
