Hilo Hattie is a world famous, classic store and a must-visit in Hawaii, established in 1963. It is a very nice, clean shop with very great prices and a super awesome establishment. Visitors and locals alike will find it is the only place on the island for certain items. This location is the smallest Hilo Hattie's with a modest selection, but they have a lot of Hawaiian gear, a wide range of sizes in clothing, and some of the coolest prints only available in the physical store. The staff is sweet, very nice, and old school, offering leis to everyone and carefully checking identification. It is a neat place to purchase Aloha shirts, jewelry, and unique gifts like puka shell necklaces.
Across Hungry Honu now, S/O to the other reviewer who gave directions on their new location, the shop should really update their GMaps. Hawaiian made shirts, very soft and they feel great. So glad they still make Hawaiian shirts in Hawaii, one of the few places I found Hawaiian made shirts. Highly recommend.
May 2026
Love the clothing, service and atmosphere. Have shopped there before.
January 2026
Not what it used to be but if your looking for family matching hawaiian clothes this is the place
