Broulim's is a well-established grocery store chain that has been serving customers since 1922. With 11 locations across Idaho and Western Wyoming, it is known for its friendly staff, high-quality products, and good selection. The store recently underwent remodeling, including a new deli section in Montpelier, offering fresh and delicious meals like fried chicken and mac n cheese, which customers praise as very tasty and sometimes restaurant quality. Despite some parts of the store being low on stock during expansion, staff are busy unpacking shipments, and shoppers appreciate the friendly service and helpful employees. Prices are generally higher than big chains like Walmart, but customers feel the quality and service justify the cost. Broulim's emphasizes providing value, quality, and excellent customer service, with a strong focus on employee well-being, as seen in the ownership's stock options for staff. Overall, it is a convenient and trusted option for grocery shopping, with a little bit of everything for the small-town customer.