Ruler Foods is a discount grocery store known for its everyday low prices and a wide selection of basic grocery items. The store primarily features corporate brand products, helping to keep costs low. Customers appreciate the unique system of bagging their own groceries and renting shopping carts for 25 cents, which promotes efficiency and reduces cart-related damage in the parking lot. While some customers feel that prices have increased and are now only slightly lower than Walmart, many still enjoy the quality of products, particularly the ribs and smoked ham. The store is described as friendly and helpful, despite occasional long lines. Customers enjoy the spacious layout and variety of discounted items, making it a convenient shopping destination. Overall, Ruler Foods remains a popular choice for affordable groceries.