Ulta Beauty is the largest beauty retailer in the US, offering a wide range of products including cosmetics, fragrance, body, skin, and hair care from over 500 brands. Shoppers can find more than 25,000 products, including popular names like Tarte, Fenty, and Chanel, as well as exclusive brands like Kylie Cosmetics and Olaplex. Customers appreciate the store's clean environment and the helpful, knowledgeable staff, who are always ready to assist and recommend products. Many reviews highlight how staff go out of their way to help, offering great suggestions and answering questions thoroughly. The salon at Ulta Beauty offers various hair and makeup services, with both appointments and walk-ins available. Customers have praised staff like Lena at Benefits brow bar for their friendliness and professionalism, and others have enjoyed their experience with haircuts and styling, often mentioning how much they appreciate the attentive service from stylists such as Whitney R. Despite some concerns about the salon's ability to serve diverse hair types, many still enjoy visiting Ulta for its wide selection and friendly service, making it a popular destination for beauty needs.