WildCountry
Clothing Stores,
Sporting GoodsHours:
203 S Linden St, Normal IL 61761 Hours
About WildCountry
WildCountry is a favorite outdoor store known for its great, knowledgeable, and friendly staff who provide personal, professional, and phenomenal service. The business carries a phenomenal selection of the best brands for outdoor, snorkeling, skiing, and snow gear, alongside equipment for day hiking, car camping, backpacking, and scuba diving. They routinely lead diving trips all over the world. Customers report that the staff are very knowledgeable and truly help in finding the right gear, offering guidance and sharing their own experiences. They assist with fitting backpacks, tuning skis, installing racks, and operating devices. The prices are great, affordable, and very fair, with pleasant surprises on affordability. The store supports buying local. If they do not have an item, they can usually find it or suggest a better idea, often sourcing specific items others cannot. The customer service is described as second to none, with staff making calls, confirming orders, keeping customers informed, and following up. This reliable, hands-on care is noted as rare and very much appreciated, setting them apart from big box stores. The store earns high recommendations for helping customers confidently navigate the outdoors.
Most Recent Reviews
February 2026
It's rare to find a shop like Wild Country. They are incredibly knowledgeable and don't talk down to you (a.k.a. Bushwackers). Their prices on rentals and ski gear are very reasonable and they have a great staff. Can't say enough good things about them.
January 2026
This store is a gem.
Excellent service.
Expert advice.
Truly local.
For outdoor adventure needs this is our first stop!
March 2025
I ordered a Kuhl jacket online from Wild Country and had a few questions. Their response was very quick and extremely helpful. The shipping was fast too. Highly recommend them. I'll definitely purchase additional items thank you
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- Normal, Illinois