Target is known for its friendly and helpful staff, contributing to a positive shopping experience. Employees consistently greet customers with smiles and provide exceptional service, exemplified by one employee who offers knowledgeable assistance and tailored recommendations. The store is clean and well-organized, making customer pickup and returns easy. Target offers a wide range of products, from food to clothes and electronics, featuring quality and affordable brands like Good & Gather and Up & Up. While the store's appearance can sometimes suffer due to messy customers, the staff works hard to maintain order. Target is viewed as a better alternative to Walmart, especially during the holiday season when unique items can be found. Overall, the Oswego, IL location stands out for its great shopping experience and is preferred over other nearby stores. However, some customers have noted occasional issues with product placement, affecting pricing clarity at checkout.