Ulta Beauty is a large retailer offering a wide variety of beauty products, including makeup, fragrance, skin care, and hair care. They carry over 25,000 products from 500 brands, ranging from affordable to high-end. Shoppers can find popular brands like Tarte, Fenty, Redken, and CHANEL, as well as exclusive lines like Kylie Cosmetics and Olaplex. Ulta Beauty is also committed to offering "Conscious Beauty" choices, featuring products that are vegan, clean, cruelty-free, and sustainably packaged. The store has a salon that provides services such as haircuts, hair color, makeup application, and brow services. Customers praise the helpful and friendly staff who are always ready to assist with finding products and offer advice. Many appreciate the wide selection of affordable and high-end brands, along with the rewards program and fast shipping options. Customers often mention the staff’s knowledge and patience, especially when helping new shoppers find the perfect shade or product.
