Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, fragrance, body, skin, and hair care products from over 500 brands, including popular names like Tarte, Fenty, and Chanel. Customers can explore more than 25,000 products, including exclusive lines such as Kylie Cosmetics and Olaplex. The store also focuses on conscious beauty, providing options that are vegan, cruelty-free, and sustainably packaged. Many customers have had positive experiences at Ulta Beauty. For example, a stylist named Gemini was praised for being personable and helpful when helping a customer find a new foundation, especially since the customer was new to makeup. Another customer appreciated the helpfulness of Karl while shopping for Mother's Day gifts, noting that the store is their go-to for quality cosmetics for the whole family. A different shopper highlighted Ken, who was very helpful in finding makeup for her 13-year-old daughter, making the shopping experience enjoyable and successful. Additionally, a customer returning a foundation received exceptional service from a friendly employee who tested multiple foundations to find the perfect match, demonstrating the store’s caring and attentive staff. Overall, Ulta Beauty is known for its wide product selection and employees who work hard to make each shopping experience enjoyable.
I found some great bargains and the items I was looking for.
February 2026
Such an amazing selection of products to choose from
December 2025
They almost always have exactly what I'm looking for. If they don't it can be ordered and shipped quickly. Staff is knowledgeable, friendly and helpful
