Sewing Etc is a welcoming and friendly fabric shop that offers a wide and diverse selection of fabrics and notions. Customers can find floor-to-ceiling fabrics from popular designers like Tim Holtz, Kaffe Fassett, Free Spirit, and Art Gallery. The store is well-stocked with everything needed for sewing and quilting projects, making it a great place to find specific fabrics or try something new. Visitors often praise the helpful and attentive service, noting that staff answer questions without judgment and provide quality assistance. The store also features a sale room where customers can find bargains. Overall, Sewing Etc is described as a beautiful, well-organized shop with a great atmosphere, ideal for quilters and sewing enthusiasts looking for a large selection and friendly service.