AT&T Store in Boonville offers a variety of phones, tablets, smartwatches, and connected devices from top brands. The store provides flexible wireless data plans, including prepaid options with no annual contract and unlimited data plans that come with nationwide AT&T 5G service at no extra cost. Customers appreciate the excellent service from the staff. Collin, known for his patience and helpfulness, resolves issues efficiently while managing multiple customers. James, the store manager, is praised for his knowledge and willingness to find answers to questions. Allison is also highlighted for her dedication, going above and beyond to assist customers with phone transfers and ensuring everything works perfectly. Overall, the Boonville location is recognized for its outstanding customer service and knowledgeable employees.