North Grand Mall is a small shopping center that reflects the challenges many malls face today, with several closed storefronts and a somewhat empty atmosphere. However, it offers a few standout attractions that keep visitors coming back. The mall features essential retailers like JC Penney and Hallmark, which are becoming harder to find. Inside Golf stands out as a unique entertainment venue, providing golf simulators, axe throwing, duckpin bowling, and game tables, making it a fun destination for groups. Additionally, Cookies Etc. is a beloved spot known for its delicious cookies, drawing customers for decades. The mall also hosts local businesses and indoor farmers markets, adding to its charm. While some may find the mall lacking in excitement, others appreciate the quieter environment and the opportunity to explore its underrated shops. The clean and well-kept space serves as a nice break from the cold winters and is conveniently accessible via the Cyride transit system, making it easy for visitors from campus and other parts of Ames to stop by. Overall, North Grand Mall is a place where visitors can discover a few hidden gems amidst its fading retail landscape.