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November 2023 by Annamarie Page
I love Terri and her staff!! I have curly hair and this place was recommended to me. I'm so glad I gave it a try!! Sherry knew exactly what to do to make my curls look good. I won't go anywhere else!!
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July 2023 by Jessica Okumahba
Really nice place, and people. I got my haircut first time in there, and I left this place with the smile on my face ☺️Services: Shampoo & conditioning
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May 2023 by Joe Kelderman
went in looking for waxing services , and when the lady mentioned that she could clean up my scruffy beard , i was happy , she was very happy and polite and cheerfull , and done a great job , and the manager helped me find another business that would do the waxing services , i was very happy with the professionalism of the staff
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February 2023 by Fatima Newsome
I absolutely love coming to PureLuxe! The vibe is amazing and the staff often refer to you as “Queen” or “Love” along with your actual name. Cherri, Terri, and T are always very welcoming and explain the process throughout the whole time that im in the chair. I commute from Urbandale to Ames every few months to be pampered by PureLuxe, specifically by Cherri as she has proven herself to work very well with textured, kinky, curly, natural hair!Service: Hairstyling
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November 2022 by Maxwell H. D.
I adore Tenia, Sherry and Terri. I've gotten my hair cut and dyed with these people multiple times and every time I am always satisfied and leave in a better mood than I was in when I got there. Tenia is very good at working with you on what you want and she's great at conversations, Sherry is also fun to talk to and really good with hair colors. The part of the staff that I've met and the owner are all fun people to be around and know just how to make you feel at home.Service: Haircut
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November 2022 by Katherine Drinnin
Saw Cheri for a color, cut, and style and like always, she BLEW me away! I absolutely love my hair, and I love coming to the salon. Y'all always make me feel like family. ❤️Services: Hairstyling
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October 2022 by Sherrilyn Jackson
I took my 2 year old Nephew to get his locs retwisted. Ms. Tenia was absolutely amazing! Not only was she gentle with him, she was even able to carry on a conversation with both him and I and didn't miss a beat with his locs. She is very personable, warming, friendly and knowledgeable of her craft. My Nephew didn't flinch or even show one sign of discomfort and I love it. Ms. Tenia even took the time to educate me on his locs which I appreciate more than she'll ever know. I am more than satisfied with the service and have already booked his next appointment. Let me not forget how warm and welcoming the owner Ms. Terri is and all the other stylists and staff are! The environment is nothing short of positive!Service: Dreadlocks
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October 2022 by Zerin Firoze
I explicitly & repeatedly told Stephanie Ruiz not to use products containing fragrance, but she didn't respect my boundary & proceeded to use fragrant equalizer/spray & other products on my first facial at Pure Luxe. Fragrance can lead to contact dermatitis many years later. A credible, science-based Salon will not keep any fragrance products on their shelves. Unfortunately, a lot of Spas are run by pro-pseudoscience people. I wasn't told during the hair consultation that I need to come several times to get the color I want. I gave them my hair sample & still got a terrible result. I came out with a burnt orange, red hair & the result was way off than what I wanted. They could have honestly told me that they can't give me dark brown hair considering the fact that they had my hair sample. My hair has been badly damaged in this salon & when I requested them to fix it they further gaslighted me & blamed me due to lack of time. Lack of time wasn't the problem. I explicitly asked my hairstylist Kaitlyn if the color can be done in 2 hrs & she enthusiastically said, "yes, sure" before even starting the hair color appt. The hairstylist could have said no if she required more time. Hairstylist Kaitlyn was very uncommunicative throughout the hair coloring process. She never apologized to me for messing up my hair & didn't even offer to fix my hair after the hair coloring was over. My hair will remain damaged for a very long time now. Terri Ford was burning dried leaves while I was in the salon, which induced coughing. Terri believes in astrology & is a very superstitious & pseudoscientific person. I prefer to offer my business to secular & science-based organizations only.Services: Skin treatments
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February 2022 by Shona Heywood
Tenia was amazing at understanding exactly what I wanted to do with my hair. She has a wealth of knowledge about all different types of curls, and not only does a great service but provides useful education and information for how to improve your curl care at home. The salon staff were so welcoming and lovely, I would recommend Pure Luxe to anyone!!Service: Haircut
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January 2022 by Ridley Loree
Don’t get SCAMMED. I went there for a haircut today and when I went to check out the cashier said my total was $40.66. On their website it says $29. I told her the website states that a haircut is $29 and she said “well they start there and go up on price”. The website does not have a plus sign by the 29 which would indicate that it could be more expensive nor did anyone tell me that I would be paying more than expected. So unprofessional and wrong. It’s lying and cheating people out of money.Service: Haircut
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January 2022 by Anna Hansen
I really love their efforts!Terri finds the best continuing education in all things hair for her employees and she is never anything other than kind and welcoming towards myself and my energetic children.
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November 2021 by Laurie
I had an amazing facial and I've never been more relaxed with any treatment before from any other salon. My technician was very informative, sweet and very good at what she did. She went above and beyond to make my facial an experience unlike any other. I will definitely be coming back.Service: Skin treatments
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October 2021 by Anisa Ames
It starts with the phone call. I was referred to as Queen. YAS woman. I never knew that's what I was missing when making an appointment. I will now require to be called that no matter who I call.If you have not been here you are missing out. Their Salon is very unique and the positive Vibe is STRONG here. Tenia was my stylist and she has personality in Spades. This is more than getting your hair done. This is food for your soul. You must treat yourself and experience the experience.
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July 2021 by Katie Fischels
Great environment, very clean, I always get my hair cut by Kate and she always does a great job.
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April 2021 by Jesse Ruiz
Took my daughter for her first time and was not disappointed! Natalie, did an amazing job! Con:They should have told dad those things take hours haha. Will definitely be taking my daughter back along with little sister.
