Paper Moon is a charming and well-stocked gift and book store situated in an historic Civil War-era building, just a block away from the Upper Mississippi River in the quaint town of McGregor. Founded in 1994, this eclectic establishment offers a diverse range of products, including exceptional soaps, handmade perfumes, artisan jewelry, handpicked cards, curated cookbooks, playful children's toys, retro housewares, and a carefully curated selection of books for all interests. In 2010, the store went green, installing solar panels to assist with heating. Paper Moon has garnered a loyal following, attracting customers from around the globe, and was even featured in the New York Times travel section as a must-visit destination. Reviewers consistently praise the store's delightful owners, the friendly staff, and the wonderful variety of unique treasures waiting to be discovered. Whether you're browsing for a special gift or simply indulging in a bit of retail therapy, Paper Moon is a rare gem that offers a delightful shopping experience.