American Outdoors

Hours:
3021 US-218, Salem IA 52649

Tips

Hours

Monday
Closed
Tuesday
Closed
Wednesday
10AM - 4PM
Thursday
10AM - 6PM
Friday
10AM - 4PM
Saturday
10AM - 4PM
Sunday
Closed

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From American Outdoors

In 1991, Sam and Judi began selling their pure, undiluted whitetail urine to hunters across the United States. It was a tremendous success. Those who used the Collora lure reported seeing more deer and an increase in successful hunts. As satisfied customers grew, so did dealer demand. Mrs. Doe Pee's Freeze-Dried Lures were then introduced in 1995. The result was a resounding success. Oct. 11, 1996, five weeks before the height of the rut, Sam Collora went to the woods with Doe in Estrus lure. He then harvested the highest gross scoring typical whitetail ever taken with a bow.