Soma is a popular store known for its great selection of bras in various styles and colors. Customers appreciate the attentive service and friendly atmosphere, with staff members who are skilled at fitting and measuring. Many reviews highlight the helpfulness of the workers, who go above and beyond to ensure customers find the correct fit. Though some shoppers have noted that the store can get busy, leading to less personal attention, the staff remains friendly and accommodating. Customers also enjoy the option to donate old bras for a credit. Overall, Soma is recognized for its excellent customer service and reasonable prices, making it a go-to destination for quality bras.