lululemon is a popular athletic apparel brand founded in Vancouver, BC in 1998. The company started by sharing retail space with a yoga studio and has since grown to offer its technical yoga and running clothes in countries around the world. lululemon's mission is to "create components for people to live longer, healthier, fun lives" through its high-quality, technical athletic apparel. Customers consistently praise the excellent service and helpful staff at lululemon stores. Employees are described as friendly, patient, and going "above and beyond" to assist shoppers, even when the store is busy. Many customers appreciate the staff's willingness to help them find the right products and process returns or exchanges. While lululemon's products are known to be expensive, customers feel the quality and fit of the clothing justifies the cost. Loyal customers often own multiple lululemon items and continue to shop at the stores, drawn by the brand's reputation and the positive in-store experience.
