STNDRD ATHLETIC CO. in the French Quarter is a sneaker and streetwear shop with a good selection. It carries kicks including Nike, Jordan, Adidas, New Balance, and Reebok, with some rare pairs, beautiful sneakers, and fun urban apparel. The store also has clothing like t-shirts and sweatshirts, and lots of hats. The staff are described as helpful, patient, nice, polite, and cool, providing great customer service. Some prices are standard, but others are elevated compared to online, so visitors recommend knowing what to expect. It is considered a must-visit for sneaker heads and fans of streetwear in New Orleans, with many customers planning to visit again.