Ulta Beauty is a large retailer offering a wide variety of beauty products. Customers can find cosmetics, fragrances, and products for skin, body, and hair care from over 500 brands. The store also carries exclusive brands like Kylie Cosmetics and Colourpop. Ulta Beauty prioritizes conscious beauty choices with products that are vegan, use clean ingredients, are cruelty-free, and prioritize sustainable packaging. The store features a salon that provides hair, skin, makeup, brow, and ear piercing services. Customers can book appointments online or visit the salon as a walk-in if stylists are available. Celeste Reid is particularly noted for her ability to listen to clients and consistently deliver the desired color and look. Customers appreciate her attention to detail, especially with hair highlights and cuts, and many leave feeling completely satisfied. Staff members, including Celeste, have been praised for their helpfulness and expertise in providing product recommendations and beauty advice. Getting the Ulta app is also encouraged, as it helps customers find the best deals and track points.