This Is It, a family-owned and operated business in Ogunquit, Maine, has been offering customers a wide selection of comfortable and stylish clothes at great prices since 1982. The store carries a full line of women's clothes, shoes, and accessories, as well as a small but well-stocked men's section. Customers have consistently praised the store's excellent customer service, with one reviewer highlighting the exceptional assistance provided by Sonia Wiggins, who was recognized from the hit Netflix show "Love on the Spectrum." Sonia's patience, knowledge, and people skills have been noted as creating a "beautiful experience" for shoppers. While some reviewers have mentioned the clothes can be a bit expensive, they have also emphasized the high quality and unique offerings. One customer shared their delight in finding seasonal items, from a summer top to a flannel shirt, during their annual visit. Another reviewer described the store as having a "great variety" and being "well worth the money." Overall, This Is It has earned a reputation for providing a enjoyable shopping experience, with a diverse selection of well-made clothing and attentive, helpful staff.
We were in this shop today and the service was INCREDIBLE. Eleanor and Amiah were very helpful and extremely pleasant. We will definitely be back on our next Ogunquit trip.
July 2025
the store was very nice and well kept when i went in! they also had a wonderful selection of several cute items! the staff was incredibly friendly and helpful. sonia was awesome and had a lot of good insight and was very personable! love this store!!!
