Forty Liquors is known for its great and friendly customer service, with very courteous, welcoming, and respectful staff. Customers report it has the cheapest prices along the whole highway, lower than other local liquor stores, which some feel makes others seem overpriced. The selection is reliable, with helpful staff to locate items. The main drawback noted is tricky parking, with a recommendation to park on the side of the building. The atmosphere is recommended, with staff making an effort to be accommodating to all customers.