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October 2023 by Juliet Numfor
Exceptional service.. Ruth and her team are very welcoming, accommodating, and helpful. I came in 2 weeks before my wedding and they not only found me my dream dress but made all alterations just in time.. all with a huge smile :) I recommend them over and over
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September 2023 by marnie skinner
The appointment went incredibly smooth. I was very impressed with how easy the process was and how efficiently I was able to try on several wedding dresses as I narrowed down my options. I left the appointment having found my dress. I cannot thank the staff there enough for making the experience so positive and easy.
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September 2023 by Gbolade Agunloye
I visited Icon Bridal this past Spring and the customer service was exceptional. The staff was very welcoming and warm, they made my experience one to remember. I cannot wait for my first fitting. I was very happy to Say Yes to the Dress!
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September 2023 by Samantha L.
When my aunt was in town, she took me to iCon Bridal & Formal in North Bethesda. I've been to this store three times - once for bridesmaid dresses, once for wedding gowns, and once for their 12th anniversary party. At the 12th anniversary party, I learned that their daughter came up with the store, and it is named after its owners, a husband-wife duo Israel and Connie. You may browse the store, but you want to try on dresses, you must schedule an appointment first. Connie, Theresa, and Ruth were welcoming. The store carries dresses for flower girls, bridemaids, and brides. Bridemaid dresses are to be ordered from a company's website. After failing in love with Bill Levkoff slate and pistachio colored bridesmaid dresses, I learned that Levkoff is no longer accepting orders. However, they have a nice selection of dresses from The Dessy Group, Jenny Peckham, and Morilee. There is a 3-4 month turnaround for bridesmaid dresses and a 6-month turnaround for bridal gowns. At the 12th Anniversary Party, there was a penguin mascot, soda and water, fruit and cheese platter, pinwheel sandwiches, cupcakes, chips, games (bingo and word search), networking, speeches, appreciation gifts, and champagne toast.
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August 2023 by Lian Bien
Theresa, Ruth, and Connie were very patient and kind in my experience at iCON Bridal & Formal. I was able to ask as many questions as I needed and find my dream dress! I appreciate the way they follow up and keep me in the loop of the process of getting my dress altered. Thank you iCON team! ?
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July 2023 by Ashley Marquardt
This review is for Biancha! I had a pretty tough time finding my wedding dress -- I didn't think it would be so hard, but I ended up having to go to something like 8-10 bridal salons before I found "the one" at iCON. While unfortunate for me, this experience also gave me exposure to a ton of different salons and consultants, and Biancha was easily the best one of them all. She was incredibly kind, patient, and understanding. She wasn't pushy and let me take the time that I needed, and she really put me at ease at a time when I was really starting to get anxious and doubtful of even my own opinions in the process. She was conscientious, making sure to double check with me that my fiance wouldn't have access to an email account to which she ended up sending a link of a dress I was interested in, given the account name suggested that it may have been a shared address. I ended up liking a dress at my first visit to iCON but needed to sleep on it for a few days so I could feel confident that I had finally found "it". It felt like kismet that Biancha was indeed working on the random time that we returned, and my mom and I were so pleased that we got to see her again. Seek her out if you are booking an appointment at iCON - thank you Biancha!!
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July 2023 by Megan Lau
I had a great experience working with Icon Bridal & Formal to find my wedding dress! I was the only customer in the store during my wedding dress appointment, and felt truly catered to the whole time. I had no idea what type of dress I wanted, and Theresa was great about choosing options & narrowing them down based on feedback I voiced once I tried them on. I never felt rushed or pressured into making any decisions, and left with 2 “top options” to think about. Once I chose my dress and it was delivered to the store, setting up an alteration appointment was easy - Connie (the owner!) & her team were flexible with working within my schedule. I also feel like Connie went the extra mile to make sure she communicated with me via phone & text throughout the process. Mariela & Connie did an amazing job at altering my dress, and were very patient throughout the whole process. I was SO happy with the end result, and continue to get compliments on my dress post-wedding (photos courtesy of Aimee Custis Photography).
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July 2023 by Morgan Allaman
I’m super thankful for the ladies at iCON Bridal & Formal. I bought my dress out of state before I moved to Maryland, and they altered my dress for me. On top of being patient and kind during alterations, they went above and beyond to make me feel comfortable and beautiful in my dress.
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May 2023 by Nelly Garcia
Icon Bridal & Formal and their team are amazing. It was my first bridal appointment and I was a little nervous because I was not sure about what I wanted for my wedding dress, however, Connie was so kind, patient and wonderful and helped me out to find different options for me, and finally my dream dress. I would definitely recommend Icon, they are great!!! ♥️
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May 2023 by Destiny Westbrook
iCON Bridal provided me with a fantastic experience and were so helpful in helping me choose my wedding dress! They offer many options and work with whatever your needs may be. My bridal consultant crafted an individualized experience that really made me feel comfortable and encouraged in my choice of the perfect dress. Don't hesitate to work with iCON Bridal!
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March 2023 by Erin T.
I came in looking for a bridal gown. This was my second time shopping for a dress. Ann was so helpful. She listened to what I wanted and even asked if I was open to other styles. She pulled dresses for me that were more my style and the more I tried on of that particular style- I realized I didn't actually like them. We tried on others and each time Ann asked what I liked and didn't like. She looked for more dresses and after a short time- we found THE dress. The staff was so wonderful and helpful. Also- just remember to schedule an appointment.
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March 2023 by Phylicia McCray
I had a issue with a previous shop so when I explained to iCon what happened I was able to book right away! I was the first appt for the day with my mom and two sisters and I didn’t feel like I had to rush to pick a dress. Ruth gave me a bunch of options and I even tried on a few that my sisters slipped in but I fell in love with the dress in the window! So Ruth called to make sure of the timeline for my dress to be done since she knew of my situation prior to this. I had a very good experience here! ☺️
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February 2023 by Elena Dale
Icon did a fabulous job with my dress alterations. I had gone to a few other bridal shops in the area because I was told that I had to go to somebody who knew how to alter my specific designer. The other shops charged double the amount and were insisting I had to get alterations done that I did not want. The ladies at icon were wonderful and so kind, taking my dress last minute. They altered my dress to perfection. And even went above and beyond to make some additional quick fixes during my try on appointment - even walked my dress to my car and hung it for me. I cannot think them enough for doing such a good job. I felt so confident and beautiful and my wedding dress thanks to them.
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February 2023 by Demi Siskind
Wow! I had the most special experience finding my wedding dress at iCON. First off, Connie, is a gem! She listened to me and knew my exact style and preferences. Trying on dresses was seamless and by the third dress I had found the one! She was so helpful during the whole process and made the boutique feel like home. iCON also carries so many beautiful dresses and accessories, it’s like a one-stop shop! I can’t recommend this bridal/dress boutique enough— thank you to Connie and iCON for an unforgettable experience and being the bridge between my dress and me!
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January 2023 by Jenny Norcross
Icon Bridal was the third shop I went to (and first and only in MD) and the experience was amazing! Our stylist took the time to hear what I was thinking I wanted, let us check out all the dresses, and pulled all the right things. She gave me heels to put on to give me a better idea of what it would look like on my wedding day which helped a ton! We didn’t feel rushed at all. Once I picked out my dress, she put me in one last one that was my actual size in the same designer so I could see how it would really fit. I’m so excited to continue to work with Icon for my alterations!
