Since 1989, Southwest Connection has been a unique and well-loved shop in Howard County. The store is known for its carefully selected items, many sourced from trips out West. Customers can find authentic Native American jewelry, gifts, and handmade crafts, including sterling silver jewelry made by Navajo, Hopi, and Zuni silversmiths in New Mexico and Arizona. The jewelry collection features rings, earrings, necklaces, watches, and bracelets. In addition, the shop offers pottery, dreamcatchers, mandalas, flutes, drums, incense, rugs, blankets, artifacts, and handcrafted kachina dolls.
The store also carries a wide range of metaphysical items such as crystals, pendulums, Wicca supplies, and incense. Expert jewelry repair services are available, making it a convenient place for those looking to repair or customize their jewelry. Customers often praise the friendly and knowledgeable staff, describing the atmosphere as welcoming and informative. Many visitors have been coming since childhood and appreciate the staff’s helpfulness and the store’s extensive selection. Some customers have even received personalized assistance, like recommendations for nearby dog parks. Overall, Southwest Connection is a delightful store with a diverse collection of Native American crafts, jewelry, and metaphysical items, making it a must-visit spot for those seeking unique, authentic products.
I’ve been here twice now and had a great experience both times. Staff was very friendly. Also they have an excellent selection of incense and crystals. Prices are also very fair.
June 2026
Experienced. Professional. Understands the southwest culture.
December 2025
First time visiting this store and it was great. The jewelry is lovely and reasonable priced. There are tons of different items throughout the store. I got a mini backpack for $27+ after taxes. Next time, I will be grabbing some jewelry and maybe some figurines.
