Sheldon's Harley-Davidson of Auburn, Massachusetts, is a legendary Harley dealer established in 1920, serving generations of riders for over a hundred years. It features an impressive array of brand-new and pre-owned Harley-Davidson motorcycles. The dedicated team provides motorcycle financing, warranties, and service contracts. Its award-winning service and parts departments offer impeccable maintenance and repair services. The dealership also houses a comprehensive retail motorclothes department, featuring authentic Harley-Davidson jackets, clothing, assorted apparel, helmets, and riding gear. It is recognized for hosting community events, making a good and helpful starting point for rides. A standout offering is the Riding Academy, frequently described as fantastic and the best riding school in Central Massachusetts. Instructors are helpful, patient, knowledgeable, and keep classes light and fun. The class is recommended for both new and seasoned riders, providing great information and practice for basic skills. The supportive staff handling paperwork are noted for being always kind. Customers report always having a great experience, with team members recognized for their positive attitude, kind demeanor, attentiveness, and genuine willingness to help.
Purchased my new Harley at Sheldon’s. My salesman, Kyle B. was more than accommodating, friendly and knowledgeable. The entire process was comfortable and seamless. The finance team was able to get me on the bike and under my desired payment amount. Great experience overall and would highly recommend.
March 2026
Purchased my second new Harley at Sheldon's. I had great shopping experiences both times. Marco was wonderful and really nice to work with. The whole team was fantastic!
March 2026
Vary good experience, Alyssa helped me out so much. She's a Great asset to your store.
