BRAG - Boston Ring And Gem is a family-run jewelry business specializing in handcrafted bridal jewelry, including engagement rings and wedding bands. The shop is known for its stunning, unique, and skillfully made pieces, featuring ethically sourced non-conflict diamonds, both natural and lab-created, all offered at market prices. Customers consistently praise the amazing quality, excellent craftsmanship, and timeless beauty of the jewelry, which often exceeds high expectations. The customer experience is highlighted as fantastic, seamless, and immaculate, with a focus on personalized service. Appointments are described as welcoming, knowledgeable, and fun, with staff providing expert guidance through design and purchase considerations. Communication is noted as fast, easy, transparent, and super responsive. The overall energy is commended as lovely and professional, making the shopping process easy yet thorough. Clients report receiving white glove service and wholeheartedly recommend BRAG for its unmatched combination of top-notch service, stunning pieces, and a great overall experience.
Personalized service that you can trust. Had a fabulous experience working with Ani throughout the process. Wonderful customer service at every step and very easy to communicate with via email. We get lots of compliments on our rings - the craftsmanship and quality is evident.
July 2022
BRAG was fantastic to work with. Having no knowledge of rings and proposing to my partner, BRAG guided me to choose a ring that she absolutely loved. They were SO helpful and can't recommend going there enough!
April 2022
My experience with getting an engagement ring at BRAG was absolutely wonderful! Ani was extremely helpful and accommodating with all my questions and concerns, helping me make sure I got the perfect diamond and designed the perfect ring to go with it. The responsiveness and transparency at BRAG was very welcome.
