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May 2025 by Nour AlSaeedi
I loved the store! So cute and you’ll see many creative ideas there!
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November 2024 by Sarah Balouris
Have stopped in here a few times and always find something cute! Great for gifts too!
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November 2023 by Brad Dufton
Flock is my wife's FAVORITE lifestyle boutique in Boston's South End neighborhood! Anytime I may in the need to get her a special or unique gift, Flock has become my #1 go to small business to depend on. My wife & I have been shopping at Flock for well over 13 years now, & it's constantly updating itself with new inventory. We appreciate knowing that what we're going to discover at Flock will most likely not be available at any other shop, giving us a sense of exclusivity. If you're looking for effortless style, then I can not recommend Flock high enough!
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November 2023 by Kendra Amin-Dufton
Flock is a true neighborhood treasure! If you're in the South End, take a few steps off the beaten path to this beautifully curated lifestyle boutique. Dani and Lisa have an exceptional eye, and this is always my first stop when I'm looking for a special gift for a friend or myself!
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November 2022 by jacob sam
This store is the best for winter collections. They have a wide range of winter collections all available at a reasonable cost. Must shop.
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October 2022 by Rita Ustayev
super cute clothing and accessories! friendly staff!
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September 2022 by Alex B.
Super cute store, I love the clothes there a lot. However, the worker paid little attention to the customers and was grabbing clothes and styles that were my size and I was interested in so her friend could have a fashion show.
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March 2022 by Maria V.
Cute little feminine shop ... clothing , cute small items , jewelry, sage, cards ... staff was nice and helpful. Walked by and saw the shop - wasn't planning to buy anything but did :)
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November 2021 by dusty fruit
I worked at this place. It was whatever. A good get well job. I was treated disrespectfully by my employers and it was like I was working with 12 year olds. The pettiest drama. I wont go into detail Overall, id say they sell some cute things. It is very overpriced because the owner has to make a dollar in the heavily gentrified area. Its the type of place where if your working class…you can maybe buy a lip balm. So over it. I could write a much more aggressive meaner review but I’m gonna stop myself here out of respect for the owner and her family. Lord knows I have some dirt on these folks.
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September 2021 by Spark Your Creativity
I was staying in the south end and needed clothing for the trip — seek and you shall find fun well-priced leggings, tops, headbands etc conveniently located in a sweeeet shop in the neighborhood.
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January 2021 by Olga Villegas
One of the best shops in the South End! Dani, Alex and team do an amazing job curating the store every season. I would be lost without them!
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November 2020 by R F
I was staying in the south end and needed clothing for the trip — seek and you shall find fun well-priced leggings, tops, headbands etc conveniently located in a sweeeet shop in the neighborhood.
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October 2020 by Savannah H.
All accessories are fancy and good quality. They make a huge effort to keep customers safe from COVID-19. Their clothes suit for young and charming girls. I felt joyful when I was in the shop. It's a pleasant experience.
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August 2020 by Guinevere Freccia
Flock went above and beyond customer service to get me the product I was looking for. They checked in with me, found the last item of the product and shipped it that day! I will certainly be purchasing from them again
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June 2019 by Janine Mulone
A go to for gifts, something special and fun to wear and the sweetest staff. So happy Flock is around!
