Reiwatakiya is a charming and cute Japanese specialty store located on Newbury Street. Despite its small size, it offers a wide variety of products, making it a popular destination for shoppers. The store features Japanese cosmetics, including brands like Canmake and Shu Uemura, with a good selection of face masks, lotions, and viral items like Cosrx snail mucin. It also has a notable collection of Sanrio products, such as pens and collectible figurines, which are perfect for fans of cute characters. In addition to beauty and Sanrio items, the store sells snacks, candies, and chips, making it ideal for those looking for treats. Customers can also find household items like linen spray and shampoo, along with small drugstore products and cosmetics. The store staff are friendly and helpful, providing good assistance to shoppers. Prices are generally reasonable, especially considering the specialty nature of the shop, though some items are slightly more expensive. The store has a distinctive perfume smell, which some may find less pleasant. Overall, Reiwatakiya is a delightful shop that offers a mix of Japanese beauty, cute collectibles, and snacks, making it a must-visit spot on Newbury Street for anyone looking for unique and adorable finds.
Melody was super kind and helpful, she helped me with a display item I really liked and was very sweet, thank you from Los Angeles!!
November 2025
The staff were very nice and I was able to find what I was looking for especially with the beauty products that I am currently addicted, especially the ones that comes from Japan or Korea and they have almost everything that I wanted. Definitely going back there for refills.
May 2025
Great merchandise and very reasonably priced. They have great promotions too and very friendly staff
