Tao's is the largest Asian beauty and lifestyle store in New England, offering over 10,000 products ranging from skincare, makeup, and lifestyle items to snacks and drinks. With new arrivals weekly, each visit feels like a trip to Asia without the jet lag. The store provides personalized service to make customers' days, as they aim to provide a pleasant shopping experience. Customers have generally had good experiences at Tao's, with the store offering a variety of Chinese snacks, Japanese and Korean skincare and haircare products at reasonable prices. The staff is friendly and helpful, and the store has a great selection of popular Asian brands. While some items may be pricier, the store occasionally offers deals. The store is described as "really cute" and "perfect for all your Asian beauty needs," with testers available for most products and a second floor dedicated to bath and menstrual products. However, the store can feel cramped and crowded at times, making it difficult to move around. Overall, Tao's is a one-stop shop for Asian beauty and lifestyle products, offering a wide selection and a pleasant shopping experience.