Elma Food Market is a well-stocked and clean store with fair prices. The staff is attentive and helpful, making shopping a positive experience. Customers appreciate the fresh products, especially the special cuts and ethnic foods like Macedonian ajvar and burek. The store offers a variety of goods and is known for its accommodating service. Overall, it is one of the favorite food stores in Boston, with a friendly atmosphere and quality offerings, though some wish for a broader selection of Serbian products.