40 South St., formerly known as Gumshoe, is a hidden gem for vintage fashion enthusiasts, celebrated for over 30 years as one of the best vintage stores around Boston. The shop features a curated selection of hand-picked vintage pieces from the 60s, 70s, 80s, and beyond, ensuring customers find unique and stylish items. The owner is known for her warm and helpful demeanor, assisting shoppers in finding the perfect vintage pieces, including jackets, jewelry, and clothing. Visitors appreciate the amazing prices, which are significantly lower than those at corporate retail stores, making shopping an enjoyable experience rather than a chore. The store is well-stocked and clean, creating a welcoming atmosphere. Many customers return frequently, drawn by the exciting variety and the owner's keen eye for unique items. The vibrant music adds to the ambiance, making each visit feel like a special occasion. With options for both men and women, as well as bags and shoes, 40 South St. offers something for everyone. Those who stop by often leave with compliments on their finds and a feeling of joy. Overall, this vintage shop stands out as a must-visit destination for anyone seeking distinctive fashion in Boston.
This place has some GEMS! I stumbled in with a friend on the way to the bookstore down the road… highly recommend.
December 2023
Super cool little shop. Owner was incredibly warm and helpful in helping me select a rad vintage jacket. I love it. Check her out if you’re in the neighborhood. Parking was super convenient as well.
April 2023
Lovely! My grandson purchased great classical albums & a shirt which highlighted the trip. The store was clean and well stocked! The owner greeted us with a warm welcome & lots of exciting knowledge about the store... Highly recommend!!!
