New Balance Factory Store Lawrence is a large sportswear store offering a wide selection of footwear, apparel, and accessories for kids, men, and women. The store is clean, organized, and offers great deals, including a military discount. Customers praise the helpful staff and fast checkout. Despite its nondescript exterior in an old industrial building, visitors find the store to be a hidden gem with an impressive inventory. Many customers have been returning for years, appreciating the good prices, friendly service, and the ability to find hard-to-get shoe sizes online. It’s a place that provides great value and a positive shopping experience.