The Natick Outdoor Store, established in 1947 by a WWII veteran, is a family-owned business located in downtown Natick, Massachusetts. Originally an army-navy store, it has grown into a full-line sporting goods, clothing, and outdoor store. The store occupies a 25,000-square-foot space across from the Natick Commuter Rail stop, making it a convenient destination for local shoppers. The second-generation owner and experienced staff, with an average of over 20 years of service, are dedicated to providing personalized and knowledgeable service. Unlike big box stores and online shops, the store genuinely cares about its customers and their needs. Customers appreciate the store’s wide selection of fishing gear, including live bait and equipment for saltwater, freshwater, and fly fishing. The staff takes time to get to know customers and offers helpful, friendly service, creating a welcoming atmosphere. Many reviews highlight the helpfulness of employees, whether assisting with running shoes, hockey equipment, or other outdoor gear. The store is especially praised for its customer service, competitive prices, and the quality of its staff, who are often local kids trained well to serve customers effectively. Overall, the Natick Outdoor Store is seen as a hidden gem—a local, friendly shop that offers expert advice, good pricing, and a wide variety of outdoor and sporting goods, making it a favorite among nearby towns.
Great selection of outdoor gear for multiple sports. Friendly and knowledgeable staff.
May 2026
Recently purchased a Goalrilla hoop with instillation. The process could not have been any easier. One phone call and two weeks later we had a fully installed ready to use hoop. Ken the installer was prompt, kind, and a real pleasure to work with. Highly recommend if you are looking for a permanent hoop!
May 2026
Perfect staff! Perfect outdoor fishing and hunting establishment! Can't wait to go back the staff was very helpful and they had the saltwater gags that caught 40 inch fish!🐟🦃🦌
